Account Analyst

Account Analyst
About the Company

Dreamscape Marketing is an award-winning digital marketing agency located in Columbia, Maryland. Our services rely upon advanced technology and proven approaches to help add value to our clients’ bottom lines by increasing revenue from web channels. Our industry-leading digital marketing tactics allow us to stay ahead of the curve and deliver real, measurable results that positively impact client ROI.

Duties and Responsibilities

The work involves Senior Leadership, all departments, staff employees, direction and evaluation of the effectiveness of the programs and/or projects conducted at Dreamscape Marketing and also impacts the successful implementation of the client’s websites, programs, projects, functions, improvement of the productivity, effectiveness and efficiency of the Dreamscape Marketing organization. Work directly affects the plans, goals, mission, and effectiveness of Dreamscape Marketing mission, programs, projects, websites and relationships.

To be successful in this position, you must possess superior organizational and time management skills as you will be expected to work on multiple projects at the same time under strict timelines and budget constraints. The need for flexibility is crucial in successfully accomplishing your duties and responsibilities as priorities change.

• Work closely with all departments to identify strategies and trends for client accounts.
• Monitor client performance using third-party analytic tools including Google Analytics, Search Console, Bing Webmaster Tools, and other software when necessary.
• Check Paid Search platforms (Adwords, Bing, etc.) for conversion, error messages as a spot check.
• Check new Paid Search campaigns for Quality Assurance with the direction of the Analytics Manager.
• Proficient in knowing the clients and study the key information on each client, their business, and their interests.
• Proficient in Dreamscape Marketing services and study the key information related to how our strategies impact each other.
• Continuously improve the technical knowledge base.
• Responsible for checking all client sites, menus, links, recent posts, for Quality Assurance.
• Must report immediately any internal delays or problems and/or red flags to appropriate managers for resolution.
• Must check the client’s website to ensure that there are no errors on mobile, desktop, and tablet.
• Communicate with the client with direction from the Analytics Manager on all questions regarding their website.
• Communicate with Clients within 24 hours on behalf of the Account Manager if they are not available.
• Ability to work as part of a team in a fast-paced and demanding work environment.
• Comprehensive knowledge of SEO digital marketing content creation and editing for the web, such as landing pages, blogs, campaigns, and social media.
• Responsible for ensuring that actions are consistent with overall Dreamscape Marketing direction and resources.
• Maintain high level knowledge and skill sets with all computer software related to your roles and responsibilities.
• Excellent written and oral communication skills.
• Monitor and ensure that all assigned project deadlines are managed effectively and efficiently.
• Attention to detail is critical to ensure the client’s website information is accurate.
• Check to ensure on-page elements, such as, internal and external linking, keyword usage, URL structure, footer and sidebar anchor text, and call-to-action buttons are adhering to best off-page SEO practices.
• Track, report, and analyze website analytics – organic traffic, new user acquisition, engagement metrics clicks, impressions, as well as, Keyword and URL Performance, goal completions
• Must check all client’s Google My Business and Yext/Listing Accounts for errors.
• Task all monthly site audits to maintain site health for all assigned clients.
• Check all monthly campaign content for quality assurance.
• Assist the Analytics Manager is any other duties as needed.
• Create monthly metrics reports with accuracy as stated in the process documents.
• Perform other related duties as assigned by management.

Qualifications

• Bachelor’s degree in a related field or equivalent
• 1+ years of relevant work experience
• Knowledge of project management principles, processes and software (Preferred)
• Project Management Certification (Not required but preferred)
• Familiar with the lifecycle of web development initiatives
• Experience with managing and performing quality assurance protocol.
• Excellent written and oral communication skills.
• Proven ability to handle multiple projects and meet deadlines.
• Ability to manage client partnerships while balancing operational concerns.
• Ability to work on projects independently and on time.
• Need for flexibility is crucial as priorities change.
• Attention to detail is crucial.
• Ability to use third-party analytic tools including Google Analytics, Search Console, Bing Webmaster Tools, and other software when necessary.