Content Marketing Writer (Ameriflex)

POSITION SUMMARY:

The Content Marketing Writer reports to the Director of Marketing and is accountable for all content marketing initiatives and supports customer communications for Ameriflex.

PRINCIPAL DUTIES & RESPONSIBILITIES: (Core Competencies)

• Collaborate with sales professionals, customer service leaders and industry experts to produce well-researched content for publication online
• Provide messaging, writing, and proofreading support for all lines of business (client/participant communications, collateral, training materials, sales presentations, etc.)
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Work with outside vendors, when applicable, to provide external communications support (drafting press releases, media pitches, ce courses etc.)

CREDENTIALS & EXPERIENCE:

• Bachelor’s Degree in Communications, Marketing or related field preferred
• 3-5 years of experience in a related industry preferred
• A proven track record of producing high-quality, measurable, effective communications and content aligned with company priorities and communications objectives
• Excellent writing and editing skills
• Able to learn and apply Ameriflex voice, writing standards, and guidelines
• The ability to handle multiple projects concurrently
• Understanding of SEO and best practices
• Strong organizational skills with attention to detail
• Knowledge of CDH products or other health benefits is a plus

PHYSICAL DEMANDS AND WORKING CONDITIONS:

Work in an office environment; sustain posture in a seated position for prolonged periods of time; use hands to grasp and reach; occasionally stoop or kneel; see, hear, and speak with sufficient acuity to successfully perform all aspects of the job; use telephone and write or use a keyboard to communicate through written means; lift up to ten pounds of weight.

This is a non-management position
This is a full time position