Digital Marketer

POSITION: Marketing VA

COMPANY: The Group Practice Exchange

REPORTING TO: Integrator

STATUS: Part-time, 1099; ~10 hours per week

COMPENSATION: $30-$35 per hour based on experience

LOCATION: Remote position

AVAILABILITY: Flexible, but core hours ideally between 9am-4pm CT, Monday-Friday

START DATE: November 2023

ABOUT THE ROLE

The Group Practice Exchange is seeking an experienced tech-oriented Marketing VA to support the marketing and promotion of our programs and services. The successful candidate will have a proven track record of segmenting and targeting, customer experience, successful sales experience and technical savvy.

This role will be responsible for managing a variety of marketing activities from websites to email to social media. You should have some ability to think “big picture,” but also be a great implementer. While this is a remote position, our small (but mighty) team is highly collaborative and weekly engagement via Zoom, Slack, and Voxer is required.

YOU ARE A GOOD FIT FOR THIS POSITION IF:

• You are technically savvy. TGPE is an online business with a remote team. This means we use a wide variety of software and online tools for organization, communication, marketing, and conducting business. This role requires a high level of implementation skills.
• You are collaborative. Because we are a small team, we use collaboration to stay agile. Teamwork and communication are a necessity.
• You are analytical. Many people think marketing is about being creative, but you know marketing is just as much about the data as the pretty visuals and words. You know which data is important and can analyze, interpret, and make recommendations based on information gathered.
• You have a way with words. You are verbally savvy and understand the importance of clear and concise communication. Copywriting in this role is less about promotional copy and more about simple, clear, and authentic communication.
• You are an implementer. You naturally approach your work with a structure and plan in order to be efficient and productive. You make decisions using a methodical and systematic approach that gets consistent and expected results. You don't wait to get started on tasks, but take initiative to get started even if you don’t feel you have all the information.
• You are thorough. You know the devil is in the details and are able to think through various outcomes and scenarios.
• You don’t put out anything that hasn’t been tested or is incomplete. You aren’t a perfectionist, but accuracy and functionality is important to you.
• You are reliable. You are no stranger to deadlines and it’s important to you to follow through on a task or assignment on time.
• You are responsive. You respond in a timely manner to questions or requests with a confirmation that you received the communication and a commitment to a turnaround time to respond or follow through.
• You are fun-loving. Professional does not mean stuffy to you. You are casual, laid back, have a sense of humor and enjoy having fun at work. You aren’t easily offended.
• You are actively anti-racist. One of our primary values is supporting our BIPOC and LGTBQIA communities. All TGPE team members are actively practicing anti-racism at work and in our personal lives.

The Marketing VA role is accountable for:

• Growing and maintaining a list of qualified leads
• Driving traffic to TGPE web pages
• Converting leads to paid products and services
• Using data to make suggestions and recommendations

Marketing VA Responsibilities

• Write and deliver monthly newsletter to list subscribers
• Create and manage marketing project plans for launches and promotions
• Organize ActiveCampaign – including segmenting audiences, tagging, and cleaning lists to improve click through rates and conversions
• Audit or create automated sequences using ActiveCampaign (includes writing copy)
• Audit and update existing opt-ins (including masterclasses, webinars, courses, and downloads) to capture and nurture qualified leads
• Build landing pages to sell courses and programs and house opt-ins (includes copy and design)
• Manage the TGPE website. This includes making minor changes and updates and monitoring activity like traffic and conversions
• Design simple graphics for social media, Website, email, paid ads, and other using Canva and Canva templates
• Create social media content and content calendar in ClickUp.
• Write and schedule social media posts for the company Facebook/IG and LinkedIn accounts
• Outline and schedule out reels, posts, carousels, etc. for Maureen to post
• Set up and monitor Google Analytics for website, landing pages, emails, and social traffic. You must know how to add
• GA code, set goals, use UTM tags, and read reports.
• Provide weekly and monthly reports on marketing KPIs

Skills and Requirements

REQUIRED experience:

• Active Campaign – automations, segmenting, tagging, cleaning
• Writing simple, straight-forward sales copy (no bells and whistles) for emails and landing pages
• WordPress / Elementor
• Project Management software like ClickUp, Asana, Trello, or Monday.com
• Google Analytics

RECOMMENDED experience:

• AI - Artificial Intelligence like ChatGPT
• ThriveCart
• Zoom
• Google Workspace (Gmail, Google Calendar, Sheets, Docs, etc)
• Canva design software
• 1+ years working with online memberships or online business
• 2+ years digital marketing experience
• 2+ years working with social media (Instagram, Facebook, LinkedIn)
• 1+ years working in a remote or virtual position
• Mental health or health and wellness industry experience a plus

Job Types: Contract, Part-time

Pay: $30.00 per hour

Expected hours: 5 – 10 per week

Schedule:

• Choose your own hours
• No weekends

Experience:

• Digital Marketing: 2 years (Required)
• ActiveCamapign: 1 year (Required)
• WordPress: 1 year (Required)
• Google Analytics: 1 year (Required)

Work Location: Remote