Digital Marketing Manager

Digital Marketing Manager

This position will be a hybrid role, only requiring travel to our locations a few days each month!

Company Overview

Are you ready to join a dynamic team at Highway and Heavy Parts (HHP), America’s most trusted supplier of aftermarket parts? At HHP, we're on a mission to transform the industry through our commitment to excellence, customer satisfaction, and innovation. We're looking for employees who are passionate about making a difference, thrive in a fast-paced environment, and are dedicated to providing top-quality solutions to our customers. As part of our team, you'll have the opportunity to work with cutting-edge technology, receive continuous training and support, and contribute to a culture that values teamwork, growth, and personal development. If you're ready to be a part of a forward-thinking company with a strong focus on quality and customer success, join HHP today and help us drive the future of heavy-duty parts and services. We will fuel your career journey!

HHP has two in-person locations with a headquarters in Coleman, MI and second location in Saginaw, MI. This position will be a hybrid role, only requiring travel to our locations a few days each month! We are a fast-growing, systemic company offering many opportunities for growth and career advancement. Our culture provides an open, collaborative environment committed to professional development.

Benefits Include:

• Health, Vision, & Dental Insurance (Multiple Plans)
• Paid Time Off & Vacation
• Paid Holidays upon Hire
• 401K with Company Contribution of 3% regardless of Employee Contribution
• Company paid for Life & Disability Policy

Main Job Tasks and Responsibilities

• Manage and coordinate all website-related marketing
• Ensure website marketing activities are cohesive with other advertising, social media, promotional, print/digital, and video marketing activities
• Oversee product data content research and updates used in digital and other marketing initiatives
• Measure and monitor marketing strategic objective goals related to digital platforms
• Monitor ROI of marketing tactics and make recommendations to increase ROI

Education and Experience

• Business or marketing-related degree or equivalent professional qualifications
• Paid search with a focus on Google Adwords and Analytics
• SEO best practices including rich titles, keyword analysis, link building and CMS analysis
• Experience in all aspects Marketing/Advertising
• Project management
• Technical writing and technical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• Experience with relevant software applications

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• No weekends

Application Question(s):

• Are you located in Michigan or planning to relocate to Michigan for work?

Education:

• Bachelor's (Required)

Experience:

• SEM/Paid Search: 3 years (Preferred)
• Marketing: 3 years (Required)
• SEO: 3 years (Required)
• Management: 2 years (Preferred)

Work Location: Remote