Marketing Specialist

Benefits

• 401(k)
• Health insurance
• Paid time off

Marketing Specialist

Duties:

- Develop and implement marketing strategies and campaigns to promote residential mortgage and commercial loan programs for B2C and B2B channel.
- Create compelling copy for various marketing materials, including website content, blog posts, social media posts, and email campaigns
- Utilize HTML5 to design and code email templates and landing pages
- Conduct market research to identify target audiences and consumer trends
- Analyze data and metrics to measure the effectiveness of marketing efforts
- Collaborate with cross-functional teams to coordinate product launches and promotions
- Manage youtube, shots, facebook, instergram tiktok and other social media platform

- Manage Wechat, Xiaohogshu, offical wechat account development

- Plan online and offline events acticities to increase customer awareness to boost productivity
- Monitor and optimize performance marketing campaigns across various channels
- Coordinate print advertising initiatives, including design, production, and distribution
- Stay up-to-date with industry trends and best practices in marketing

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in copywriting, preferably in a marketing or advertising role
- Proficiency in HTML5 for designing email templates and landing pages
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Knowledge of product management principles and practices
- Familiarity with analytics tools such as Google Analytics or Adobe Analytics
- Experience with WordPress or other content management systems is a plus
- Excellent research skills to gather market insights and consumer data
- Familiarity with email marketing platforms and best practices

- Chinese Speaking is preferred

This is an exciting opportunity for a Marketing Specialist to join our dynamic team. We offer competitive compensation packages, including benefits such as health insurance, retirement plans, and professional development opportunities. If you are a creative thinker with a passion for marketing and the ability to drive results, we want to hear from you!

To apply, please submit your resume along with a portfolio showcasing your copywriting skills.

Job Type: Full-time

Pay: $43,760.91 - $52,701.32 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 2 years (Preferred)