Performance Marketing Designer/Graphic Designer

Overview:

As a Performance Marketing Designer, you play a crucial role in creating visually appealing and effective digital marketing materials to promote products or services. Your primary focus will be on designing digital advertisements that capture the attention of the target audience and convey the brand message effectively. This role requires a combination of creative flair, technical proficiency, and a deep understanding of marketing principles.

Responsibilities:

Conceptualize and Design:

Collaborate with the marketing team to understand campaign objectives and target audience.
Generate creative ideas and concepts for various marketing materials, including digital ads, social media graphics, promotional videos, and more.

Graphic Design:

Produce high-quality and engaging visual content for both online and offline channels.
Develop eye-catching graphics, illustrations, and layouts that align with the brand identity.

Adaptability:

Tailor designs and short videos to suit different platforms and advertising mediums, ensuring optimal visibility and impact.
Stay updated on design trends and industry best practices to incorporate fresh and innovative ideas into campaigns.

Brand Consistency:

Ensure that all marketing materials adhere to brand guidelines, maintaining a consistent and cohesive brand image.
Collaborate with the brand team to evolve and refine design elements that contribute to brand recognition.

Collaboration:

Work closely with copywriters, marketing managers, and other team members to integrate visual and written elements seamlessly.
Incorporate feedback from stakeholders to refine and improve designs.

Technical Proficiency:

Utilize design software (e.g., Canva, Adobe Creative Suite) to create polished and professional visuals.
Optimize graphics for various platforms and resolutions.

Deadline Management:

Manage multiple projects simultaneously and meet tight deadlines.
Prioritize tasks effectively to ensure timely delivery of high-quality materials.

Analytics and Improvement:

Analyze the performance of past campaigns to understand what design elements contributed to success.
Continuously seek opportunities for improvement and innovation in design strategies.

Qualifications:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field.
• Proven experience as a graphic designer with a focus on marketing materials.
• Strong portfolio showcasing a variety of design projects.
• Proficiency in design software, especially Canva and Adobe Creative Suite.
• Proficiency in video editing tools is preferred
• Understanding of marketing principles and the ability to translate them into compelling visual concepts.
• Excellent communication and collaboration skills.
• Ability to adapt to feedback and iterate on designs.
• Up-to-date knowledge of design trends and tools.

Job Type: Full-time

Pay: $24.00 - $28.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Flexible schedule
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application Question(s):

• Provide a link to your portfolio

Work Location: Remote