UGC Creative Strategist

About This Role: Become the creative strategist behind content that companies use for their UGC-style ads.

Responsibilities Include:

Multi-Client Strategy Oversight:
- Oversee all creative strategy for multiple clients, ensuring alignment with individual brand goals, market positioning, and target audience.
- Collaborate with internal teams within the agency to create tailored UGC strategies for each client.

Writing and Development of UGC Filming Briefs:
- Write and develop comprehensive creative filming briefs that articulate the objectives, target audience, messaging, and strategic approach for each UGC campaign.

If that sounds like you please complete this application: https://forms.gle/kfocpftJgay9MCu3A

About Pinnacle Performance: Pinnacle Performance is a fast-growing marketing agency that specializes in providing high-performance video ads. We work with our diverse network of creators to make UGC-style content, which our clients use for social media ad campaigns.

We produce UGC ad creatives for Meta platforms, Tiktok and more but have seen our ads also We have helped many brands in different verticals within the DTC and Mobile App space - and regularly get our ads selected as top creatives on the platforms (you may have even seen our ads on your home page).

Now, we're further expanding our team and would love to have you on board to help create.

You'll be the expert in consumer products and mobile apps in regard to planning what our team needs to do to make revenue-generating content for these clients.

Ideal Week:
- Create Storyboards. Every campaign starts with a clean idea storyboard. This helps us organize what angles, value propositions, and benefits will go into each ad angle.
- Scripting: You will write out scripts and ideas for our creators to follow along and use when filming. We have our own software with creators that you'd be able to access.
- Communication with the team. You will be working closely with the founder. This is not the ideal 9-5. You will have to coordinate based on the deliverables you have for your projects.
- TikTok/Meta research: You will have to learn how to read data. For clients that we work with on a monthly basis, our goal is to help them increase their marketing budget. In order to increase their marketing budget, we have to demonstrate that the content we are sending to the client is helping them reduce their cost of acquisition.
- Direct response marketing. You will need to be able to integrate the latest trends into direct response style marketing for the ads.

To apply: https://forms.gle/kfocpftJgay9MCu3A

You’ll need:

• Curiosity and hunger to learn and do more
• Keen eye on UGC trends
• Can-do attitude and initiative
• Time management skills
• Direct Response Copywriting Experience
• A good laptop or PC
• A good and stable internet connection
• Fluent in English

We offer:

• The chance to pivot your career vertically or laterally
• Competitive pay
• Opportunity to full-time

A healthy working environment where you and your ideas will be considered as part of a team and not just as an employee.

It’s essential for us to know that you are a good fit and that we could be a good team moving forward so if everything goes well I’ll ask you for a 15 min. call just to chat about you and the job. Afterwards, we’ll assess your skills with a small task and then we’ll do a final screening to get the right candidate on board. Feedback will be given after the task is complete.

If you like what you have read so far then start by submitting your application with 3 of your core working and life values at the very top and if you have any questions please write them down on your application.

Please complete this application: https://forms.gle/kfocpftJgay9MCu3A

Don’t despair if we don’t answer immediately, we are very busy with all the applicants we get on a regular basis, but we will get to yours I promise.

Finally please include a link to some of your work on a similar project and don’t forget to submit a cover letter.

Thank you!

Job Types: Part-time, Contract

Pay: $30.00 - $50.00 per hour

Schedule:

• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus opportunities
• Commission pay

Application Question(s):

• Include Link To Portfolio Of Briefs/Completed UGC Creatives